Facebook is doubling down - First published 8th August 2022
Facebook is doubling down on its AI efforts,
and it's going to change the way you use social networks.
As of now, around 15% of your Facebook feed and a little more than that of your
Instagram feed is recommended by Facebook's AI from people, groups, or accounts
that you don't follow. But that number is expected to jump up to more than double
by the end of 2023.
The reason for this is simple: Facebook wants to make sure that its users see relevant
content in their feeds and not just what their friends post about.
But this doesn't mean that you have to lose touch with your friends and family.
Facebook is working on ways to make sure that people don't miss out on posts from their
loved ones. It's also making the AI more transparent so that users can understand how it
works and how it will affect them. Facebook will still recommend content from people and
groups you're connected to, but it'll also focus on showing you content that's relevant to
what you've been reading or watching on the platform. For example, if you see an article
in your feed that interests you, then Facebook will suggest similar articles based on its
AI-powered recommendation system.
It's not hard to see why this would be a good move for Facebook as well: it keeps users
engaged with the platform and makes sure they're seeing posts from friends and family
members they actually want to see. The more you interact with your feed, the more
Facebook can learn about what type of content you want to see. In other words,
it's a win-win for both Facebook and its users.
But this is also a problem for businesses. If you're trying to grow your social media following
and get your content in front of more people, How do you get around this new algorithm?
The question is, how does Facebook decide what's relevant for you? And does this impact
How often do you see certain types of content in your feed?
To answer these questions, let's dive into the algorithm itself. First of all, Facebook wants
to make sure that people are seeing content that they're interested in. That way, users will
spend more time on the platform and engage with it more often. So how does Facebook know what's interesting to you?
It uses three main factors:
1. Your past interactions with content on Facebook. This includes things like likes, shares and
comments on posts. It also includes how long you spend reading an article, watching a video or
scrolling through your news feed. The content's popularity among other users. Facebook measures
how many people have interacted with the content by liking it or commenting on it. A publisher's reputation
in the eyes of Facebook (and its users).
2. The number of people who interact with a piece of content is one of the most important factors in
determining what's interesting to you. If a lot of people like or comment on a post, Facebook assumes
that it's an accurate representation of what users want to see in their news feed. If many users also share it with their friends, this signals that the content is relevant and engaging.
3. How many other people are interested in the same topic as you? The more people who share the
content, the more likely it is that you'll see stories about similar topics in your news feed. If a lot of people
are interested in the same thing, Facebook will show you more posts about it.
How do you see this being beneficial for your business?
I think it is beneficial for your business but not so much for your personal enjoyment thankfully Facebook
has introduced the tabs for
Favourites: These are the people & pages you have 'starred' in the past. You can up top 30 people/pages.
Friends: These are posts from your friends. The top ones are the ones you engage with most, but keep scrolling
for more updates from all of them.
Groups: All groups you have joined and the post are in the 'latest post' first format. A great way to keep an eye
on what groups are most active and see what topics are being discussed.
Pages: The business pages that you follow and the top post from each page. This is a good way to keep up
with what your favourite pages are doing and a great way for businesses to reach their customers.
And finally the 'ALL' tab. This tab is where the AI is going to be showing all the relevant posts to your interests,
searches etc. The goal is to show you the most relevant posts first. You may need some time to get used to this
new layout but over time it will become easier for you as a user.
At the time of writing this blog, these tabs are only available on mobile, with a desktop version coming soon.
~Allison S~
-PurpleMediaGroup-
Check out our website
Book a call:
https://www.purplemediagroup.com.au/book-an-appointment
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