Testimonials are awesome! - First published 18th July 2022
Do you have testimonials on your website?
Testimonials are one of the single most important parts of any business website.
Unfortunately, they're also one of the most underutilized and under-considered areas of content marketing.
In fact, many businesses don't even have testimonials on their sites or social media profiles.
If you're not using them in your marketing strategy, or if you just don't know how to get them,
here's why they're so important and how to use them—so that you can start getting more leads from
new customers who are already happy with your work.
Why should you use testimonials?
Testimonials are a great way to showcase your business.
They can help convince a potential customer to choose your business over the competition,
and they can help build trust with your potential customers.
What makes a great testimonial?
When you're writing testimonials, there are a few things to keep in mind.
First of all, it's essential that your testimonials be relevant to your business.
If you sell shoes and clothing, it doesn't make sense for someone who
hired a lawyer to write about their wonderful experience with your organization.
Second, keep them short and sweet! No one wants to read something that takes forever—
so if they could get the same information from one sentence as they could from four paragraphs,
then why would they choose four paragraphs?
Thirdly (and finally!), don't just use generic statements like "I was really happy!" or
"My company loved working with this business." Instead, try using some actual quotes and
examples of how satisfied customers were with their purchase/service experience.
Where should you put them on your website?
Where should you put them on your website?
Testimonials and reviews are powerful ways to increase trust with your customers.
You want them to be seen by as many people as possible and easily accessed by potential clients.
Make sure these pages are easy to find and have links from each page so visitors can get there quickly and easily.
Can you ask for video testimonials?
You should ask for video testimonials.
They're more effective than written ones.
They're more memorable.
They're more personal.
They're more credible.
And they are much more persuasive than text ones, so you should definitely try to get them if you can!
Testimonials, reviews, and quotes from satisfied customers are one
of the single most important parts of any business website.
Testimonials, reviews, and quotes from satisfied customers are one of the single most important
parts of any business website.
This is especially true if your business is relatively new or you're trying to build credibility in an
the industry where there is already a high level of competition.
Testimonials can be an excellent way for potential customers to see that other people are happy with
your products or services.
They can also help show that you have good customer service and a trustworthy business reputation.
I hope this guide has given you some ideas on how to make sure your testimonials look great on your website, whether written or recorded.
There are many ways to get more customers, but if they don't know about your business or trust in its quality, then it won't matter.
Testimonials give potential customers confidence and help them decide whether or not they want to buy from you!
~Allison S~
-PurpleMediaGroup-
Check out our website
Book a call:
https://www.purplemediagroup.com.au/book-an-appointment
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