Social Media for your business - First published 4th July 2022

 If you’re not using social media for your business, you’re missing out.

There’s a lot of great content and conversation happening in the public sphere,

and there are tips and tricks for getting started on social media today!




Social media has become an incredibly important tool for businesses to use in order to build their brand and reach new customers.

However, there are many companies that don’t take full advantage of the opportunities that social media provides.

This can be a huge mistake because social media offers companies the ability to engage with their current customers as

well, as well as find new ones through conversations with influencers and other industry leaders.




5 Tips for How Your Company Should Approach Social Media

  • Pick no more than two platforms to focus on.
  • Create a consistent voice that uses the same tone and language across all your channels to ensure consistency.
  • Content is king, but conversational content is queen!
  • Don't just answer questions about your product or service; engage in conversations around topics relevant to your brand or industry, too
  • —that's where you'll find people who are interested in talking about things beyond their own needs (and who may be prospective clients).
  • Listen to what people say about you and your company as a whole: It could help guide future marketing strategies or give you insights
  • into what customers want from brands like yours (or even inspire new products).


Companies have a real opportunity to engage with their customers and make it a two-way

conversation, but first, they need to be strategic about the social channels they use.


You have an opportunity to engage with customers in a new way on social media. You can show that you care about their experience with

your brand and they will promote it for you (for free).

If you don’t have time to answer questions about your product or service, don’t worry—you can still create engagement by sharing information

and news or even just asking questions yourself. This makes your followers feel like they are part of something bigger than just buying from you!



When starting out on social media, pick no more than two platforms. It’s better to be active and

consistent on two platforms then spread yourself too thin and risk not sharing quality content across all channels.


Don’t try to be on all platforms at once. You can’t win by trying to be active on every single platform. Pick no more than two platforms, and start there.

It’s better to be active and consistent on two platforms than it is to spread yourself thin across five or six channels and risk not sharing quality content

across all of them.

Don't forget about Facebook groups! There are so many great communities on Facebook with people who want to connect with others in related fields,

learn new skills together, and share their expertise. Don't forget that there are lots of other places besides your business page where you can interact

with potential customers.



It’s important that companies are clear about their goals when engaging with customers online.


It’s important that companies are clear about their goals when engaging with customers online. Many people make the mistake of jumping on

social media because it seems like a good idea, but they don’t have an actual plan in place for what they want to achieve. As a result, these

businesses end up wasting time and money on half-hearted efforts that don't meet any measurable objectives.

If you're new to social media or unsure where to start, here's one way of establishing your company's priorities:

  • Ask yourself some key questions: What is my goal with social media? What is my goal in interacting with customers?
  • What is my goal with branding or marketing? What is my goal with our product/service?
  • It may seem simple but having these answers will help guide all future decisions and actions regarding how best to utilize tools such as
  • Twitter, LinkedIn or Facebook Ads Manager later down the road (if there even needs to be one).




Content is King - But Conversational Content Is Queen


Content is King - But Conversational Content Is Queen

Content is king because it’s what your audience will see first. However, conversational content is queen because it’s what they’ll see second.

This means that you need to be posting and sharing things that are both engaging and valuable to the people who follow your company on social media.



In addition to posting content, social media is a great place to find and learn from customers,

as well as create a community of fans who can promote your company’s product or service.


In addition to posting content, social media is a great place to find and learn from customers, as well as create a community of fans who can

promote your company’s product or service.

This is one of the most overlooked aspects of a social media strategy: leveraging the power of customer reviews on sites like Amazon,

Google Local, Yelp and TripAdvisor. These are all tools that allow you to interact with customers directly in real-time.

And they're free!

Just look at how many people use these services every day—there's no reason why your business shouldn't be using them too.



Good engagement goes beyond answering questions about your product or service.

It also involves listening to what your customers are saying about you and your brand in general.


Good engagement goes beyond answering questions about your product or service. It also involves listening to what your customers are

saying about you and your brand in general.

Listening is an important part of social media because it gives you the opportunity to learn from the people who care most about what

you do, which should be the people who are buying from you. Listening helps build relationships with existing customers and turn them

into advocates for your business—and even more importantly, it can help identify potential new leads by showing you how many people

are interacting with posts related to topics related to yours!

By listening closely and responding appropriately when someone leaves a comment on one of your posts (or shares one), they'll start

seeing themselves as part of the conversation rather than just another follower---which means that whenever there's something new

going on within their industry or niche market segment then they'll probably want information from whoever has provided them with good value over time (aka YOU).



Companies that have an active community of fans have an instant brand ambassador

who can help spread the word about the company’s products and services for free!


  • Build an online community around your brand.
  • Find people who love what you do and find ways that they can help spread the word about your company.





Audience Warming - The Key is Consistency


Consistency is one of the most important things you can do when starting a social media account for your business.

You want to show that you are committed to being in the community and part of the conversation, and consistency

shows that you'll be around for the long haul.

Consistency also helps build trust in your brand, which leads to building relationships with your audience members,

which helps increase credibility as they get more familiar with who you are and what makes you different from other businesses out there.



But don’t worry! There’s no need for you to stress about making sure your new social media strategy is perfect from the get-go.

Instead, focus on consistency: do some research and identify one or two platforms where your target market hangs out most

and then start posting regularly on those channels. Your customers will appreciate that you took the time to get to know them better

(even if it may just seem like business as usual). And who knows? Maybe they’ll even help spread the word about what sets you

apart from other brands in the industry by sharing their own experiences with friends and family members through social media!


~Allison S~

-PurpleMediaGroup-


Check out our website

www.purplemediagroup.com.au


Book a call:

https://www.purplemediagroup.com.au/book-an-appointment


My favourite tools

https://www.purplemediagroup.com.au/myfavouritetools

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