A Social Media Manager is how I market myself, not to be confused with a VA (virtual Assistant). I often get asked about what I do... What is an SMM?  (  Social Media Manager) An SMM manages your business page on a social media platform; it can be Facebook (my speciality), Instagram, Pinterest, LinkedIn & even TikTok. Business owners give the SMM access to their business pages & usually ad accounts, not their personal profile. If an SMM asks for your personal profile log in on Facebook or Instagram, I would suggest that they read the terms of service that state 'DO NOT give your personal profile login to anyone. To give access to an SMM or a VA, you will be required to set up a business manager on the Facebook platform & you do that  here  if you don't already have one. But what exactly does an SMM (Social Media Manager) do. I will be using Facebook for the examples as that is the preferred platform I work with. Social Media Manager has various job...

  What is the best platform for your business? There's a lot of noise out there about the best platform for your business.   But here's the thing: there is no one-size-fits-all solution! You have to decide what works best based on who you're marketing to and what you want to accomplish with your marketing strategy. Take some time to figure out what goals you want to achieve, then match those with platforms that will help you reach those goals . Set your goals. To help you set goals for each platform, we've created a few SMART (specific, measurable, attainable, relevant and time-bound) examples that can be applied to any business. Increase engagement: Set your goal to increase the number of likes on your Instagram posts. Grow your audience: Increase the number of followers across all platforms. Increase sales: Boost sales by 25 %. Know your audience. Having a clear understanding of your audience is critical to any successful marketing campaign. You need to k...

  Facebook is doubling down on its AI efforts, and it's going to change the way you use social networks. As of now, around 15% of your Facebook feed and a little more than that of your Instagram feed is recommended by Facebook's AI from people, groups, or accounts that you don't follow. But that number is expected to jump up to more than double by the end of 2023. The reason for this is simple: Facebook wants to make sure that its users see relevant content in their feeds and not just what their friends post about. But this doesn't mean that you have to lose touch with your friends and family. Facebook is working on ways to make sure that people don't miss out on posts from their loved ones. It's also making the AI more transparent so that users can understand how it works and how it will affect them. Facebook will still recommend content from people and groups you're connected to, but it'll also focus on showing you content that's relevant to what y...

   Getting Likes is tough! Getting new people to ‘like’ your page is getting tougher and tougher with all the algorithm changes,  Just when you think you have it nailed, they go & ‘update’ it..GRRRRRR If you’re struggling with this too, then this blog is for you. In this blog, I will be sharing some tips on how to get more likes on your Facebook page. 1.  Make sure your page description is engaging & interesting. This is where people will read about your brand/company before they decide whether they want to like your page or not. Make sure that it has a hook in the beginning so that people are compelled to read further. For example, if you are a coffee shop, make sure your description says something like “Come in for the best coffee in town! We have amazing cakes too!”. This will grab people’s attention and make them want to know more about your brand/company. 2.  Upload high-quality images of your product or service, also make sure that they are relevan...