Posts

Do you schedule a time to recharge so your business doesn't consume you? - First published 19 September 2022

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  Do you schedule a time to recharge so your business doesn't consume you? I have been a sole trader business owner for over 10 years in various businesses. I know that it is very easy to get caught up in the daily grind and not take time out. We all need to take breaks from our businesses - it's good for us and our clients! Time to relax Do you give yourself a holiday from your business? Take a walk in nature. The fresh air and sunshine will rejuvenate you, and the exercise will help clear your head. Listen to music that makes you happy—or even better, see a concert! Do some exercise like taking an aerobics class or going for a jog. It will help reduce stress levels and keep those endorphins flowing. Read a book—the longer the better! Reading is proven to lower stress levels, improve concentration and even reduce insomnia by helping us fall asleep faster (if we’re lucky). It also helps get rid of negative thoughts that can hold us back when we need them most.* Go for a drive w
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Why a Collaborative Approach is the Future of Marketing.

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  Why a Collaborative Approach is the Future of Marketing *by Purple Media Group* In today's rapidly evolving business landscape, standing out from the crowd is more challenging—and more critical—than ever. While traditional marketing strategies like SEO optimization and social media marketing remain important, they are no longer sufficient on their own. Enter the collaborative marketing approach, a game-changer that Purple Media Group firmly believes is the future. Let's delve into why.   A Symphony, Not a Solo Performance Marketing is no longer about one-off campaigns or individual departments operating in silos. Just like a symphony where each instrument complements the others, modern marketing demands a harmonious integration of strategies, teams, and yes, even clients. Solo Business Owners, You’re Not Alone For solo entrepreneurs, the idea of a "symphony" might seem a bit out of reach. But in reality, collaboration is even more crucial when you're managing a
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Preparing your online business for the holiday period - First published 12 September 2022

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12 September 2022 Preparing your online business for the holiday period The holiday period is upon us. With Christmas just around the corner, now is an excellent time to ensure the business is ready for this busy season. Here are some things you can do to prepare: Analyse the past When preparing your online business for the holiday period, it's essential to look back at the past. Reviewing your sales data from previous years will help you understand what worked and what didn't, as well as any trends in your data. You can also look at competitors' data to see if there are any trends may. For example, if one competitor was particularly busy during a specific time of year, it might be worth putting more effort into marketing your products during that period. Know your best-selling products and offers You're going to have to be prepared for the holiday rush. If you don't know your best-selling products and offers, you won't be able to prepare accordingly. However, i
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Why does your business need to be on social media?- first published 29th August 2022

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Why does your business need to be on social media? Facebook is the most downloaded social media app in Australia amounting to over 28 million, followed by Instagram, Pinterest, and Google. Facebook has 11.2 billion total visits, 1.5 billion unique visitors, and an average visit time of 21 minutes and 52 seconds. Facebook has  1.93 billion  daily active users business. Section 1:  The number of people using social media is growing every year. Section 2:  Your customers want to interact with your business on social media Section 3:  Not being present in the online world can negatively affect your business's reputation Takeaway:  In order to stay relevant in today's digital world, you need to have a presence on social media platforms such as Facebook, Twitter and Instagram. These sites allow you to market your company or brand, connect with other businesses and potential customers and increase sales in ways that were never possible before the internet existed. Your customers are t
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